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Towels Tips


Look for towels made from Cotton, be aware that some towels are made from a mix of Cotton AND Polyester which is less soft and absorbent than pure Cotton towels, also at a cheaper price so are generally use for commericial by gyms or hotels.

Look for towels made from Organic cotton, towels made from organic cotton are free of toxic dyes. 

Weigh the towel. Quality towels are described with it's GSM (grams per square metre). This weight describes the towel density, the heavier it is, the softer and more absorbent it is. 400-500GSM is consdered lighter and thinner, beach towels may have this weight. 500-600GSM is considered medium weight, a better brand on bath towels. 650GSM or above are those super soft and premium, and the most absorbent, best brand.

Ask your body and take care of it - How do you want to treat your body after a bath, the most private time of a day, wrap it with a not-so-scratchy or a lovely bath towel. 


The Wash

For best results and pilling prevention, dedicate your towel wash to a load of towels only. Wash with cold water and a small amount of natural detergent, as soap build up interferes with how well your towels dry. Avoid the use of fabric softeners and bleaches as they will coat and destroy the organic cotton fibres.

The Drying

Before drying, shake your towels to fluff up the fabric and avoid them becoming brittle and rough. Always make sure your towels are completely dry before folding away. For between uses, flat hang your towel and air dry. Flat hanging will avoid any growth of unwanted mould or mildew in the creases.

The Storage

Keep your towels away from bathroom and household cleaners as well as personal care products that contain peroxide or alpha hydroxy acids as they may cause fabric discoloration. Store a bag of cloves or lavender with your towels to keep them smelling naturally fresh.

The Care

If you get a snag or loop on your towel as it may have caught on something do not pull it, as this will cause more damage, simply cut it. Replace your towels every 2 years. They work hard daily and get washed frequently. We suggest you donate your old towels to an animal shelter or reuse them around the house as cleaning rags.


When you buy a towel, you not only want it to last but you want it to feel as soft and luxurious as when you first purchased them. Sometimes they can become rough, sometimes they can feel like they are thick and not absorbing any moisture. The secret lies in how you are washing your towels and with what! Below advice provided by Bhumi Organic Cotton:

1. Keep your towels soft with … vinegar

The big thing with towels is to avoid fabric softener as fabric softener deposits a layer of wax on the fabric fibres which decreases the absorbency of the towel. If you add a cap of white vinegar to your rinse cycle, it not only freshens the wash, it is antibacterial and it also disperses any remaining soap resulting in soft, fluffy, absorbent and fresh towels.

2. The life cycle of a towel

There are actually 2 linting / pilling cycles in a towels life. One when it is new and one when it is at its end stage. The first cycle, which is the cycle that most people get annoyed by as they feel new towels should not behave in this way, is to get rid of the excess fibers. To the surprise of many lots of linting / pilling in the beginning is a sign of a good quality towel.  All good quality organic cotton towels (regardless of colour) generally need a number of washes and dries before the linting / pilling decreases to normal levels as the fabric settles in and excess fibres are gone. The other shedding or linting period is when the towel is old, at its end stage and falling apart.

3. Hanging by a thread

If you get snags or loops on your towel as it may have caught on something do not pull it, as this will cause more damage, simply cut it. It may happen as well with new towels snags and loops appear as the fabric settles in, do not panic simply cut it and give your towel time to settle in.

4. Discolouration

Colour discolouration occurs over time in towels with direct and extended exposure to sun light which can destabilise certain dyes at different speeds. Chemical degradation can be immediate and caused by skin care products, house hold cosmetic products, anti-moulding agents, toothpaste, harsh detergents and bleaches as they all often contain benzoyl-peroxide or other active agents. The chemical exposure with warmth of the water or the body will commence a chemical reaction which leads to discolouration, spots, marks and fade areas. So keep your bathing regime pure and natural and away from your beauty and cosmetic products, as well as keep your towel washing regime pure to avoid discolouration.



About the Author: Bhumi Organic Cotton; Sources: United Nations (UN), World Health Organisation (WHO), Soil Association, Greenpeace, Textile Exchange and Global Organic Textiles Standards (GOTS).






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